Congrats' to rainbow merchandising team for Ardo tasting campaign!
As concluded with the Client it was successful in terms of marketing as well as sales.
Short description:
Timing: 11.03-05.04 2009
Locations: hypermarket networks: Real (20) & Cora (3) all gathered in 13 cities
No of days: 16
No. of hours: 64
Objectives: introduce Ardo frozen products, generate trial & sales
Strategy: nice & clean demos, professional testing products made by teams of young promo-cooks that freshly cooked the frozen products and offered clients a tasty fresh meal sample together with 3 cooking ideas. (For those interested see below...)
Results: over 13.500 people have tested Ardo products, more than 70% have been satisfied and interested in buying one in order to make the recipes at home.For the cooks in you, small piece of advice: Ardo products must be cooked frozen because they taste better! ... Good luck!
More info: www.ardo.com
