Autoklass - Official Home of Mercedes-Benz @ SIAMB 2012

The heartbeat of a new generation grows stronger all the time. We at Rainbow Idea have been in the center of all set-ups designing Autoklass | Official Home of Mercedes-Benz’s presence at the 2012 SIAMB (2012 Bucharest International Auto Moto Show). In the pits, we have presented two national premieres: the A-Class Concept Car – “A” is for Attack – the most dynamic interpretation of the Mercedes-Benz avant-gardist design compact class and the the completely redeveloped lightweight, athletic, luxurious SL Roadster Edition 1, emphasizing new benchmarks in the luxury roadster segment. All these, among several other automobiles of the new 2012 Mercedes-Benz Generation. In case you have missed the show, click and play for yourself movie that offers an inspirational glimpse of the show and share your first impressions with your passionate friends.

Nostalgia ;-) ... LG Events 2011

Last summer was really hot and busy for us.
We worked hard but also had a lot of fun with our client Limagrain and his guests - the professional farmers @ LG Field Days.
Over 1500 people came to see the results of Limagrain seeds and saw that what LG stands for "Breeding for your profit" is not just a motto, but a real and proven fact.



Hopefully this year's weather will be nice and let crops grow, so that we come back with more fun in the fields.

:)

Stejar Strong Skandenberg Cup 2011

You don't need a cool, hip "I'd have a beer" reason-why and a special "Manday" to express your manhood. This is pretty lousy for a real man like you. So you act confident and stay strong in your everyday principles as a man with a strong character.


We created the Strong Essence Men venue: ‘Stejar Strong Skandenberg Cup’ in December 2011. And challenged you to show-off. And you engaged quickly, to the point, and ventured your reputation. Because you are self-confident and pragmatic, and your action speaks louder than any words.


This was not scientifically demonstrated, though the video below speaks the evidence.

Autoklass | Official Home of Mercedes-Benz | SAB 2011

The newest Mercedes-Benz cars (ML 350 BlueTec si B 200) have been presented by Autoklass | Official Home of Mercedes-Benz at Bucharest Auto Show 2011. Among the new models shown for the first time in Romania, the visitors have had the groundbraking opportunity to admire some other models from Mercedes-Benz: CLS 350 4M BlueEfficiency, S 350 4M, SLK 350 BlueEfficiency, E 350 4M, C 200 CDI BlueEfficiency, SLS 63 AMG, Viano Avantgarde 3.0 CDI Edition 125, Vito 116 CDI.


And the show stand has been crafted by us, at Rainbow Idea. The concept was to design a stand easy to spot by he visitors in the moment they check-in the Auto Show. And we did it. Easy job? Uhmmm.... Well, we displayed the Mercedes-Benz SLK 350 BlueEfficiency car nose down!!! Nose down?! Yeah, nose down, up in the air. Click & Play. And do not envy the kid at the second 39. ;)

We proudly invite you to the DECOnventional exhibition, organised for Verla | one of our clients. DECOnventional is held at Carturesti between 18-20 of October, 2011. Visiting hours between 10:00 - 22:00.

You will discover Sebastian Enache (photographer) and Alina Bancila (graphic artist). Their work is printed on non-conventional materials such as canvas, textile materials, adhesive foils or paper. A groundbreaking opportunity for every architect, designer or advertising specialist to catch up with the printing materials business while admiring the great works of two renowned artists in a relaxed environment.
See you there.

AUTOKLASS Celebration Party 125! years of innovation

May 27th was a great day for Mercedes-Benz lovers at Autoklass - Official home of Mercedes-Benz.
We went back to the 20's and celebrated in an elegant, stylish yet cosy atmosphere the 125 years of innovation!

If you missed it, take a look at the movie!
If you've been there, enjoy the movie and remember the great moments :)

The new 2011 Mercedes-Benz SLK launch event @ Autoklass Chitila

Here's the latest event that we've been working on:

Kandia Dulce - sweet production expertise

Kandia Dulce (old Cadbury Romania) is one of Rainbow 2010 new clients.
We're glad that we've succeeded in convincing them of our production expertise and thus we won the production pitches.
Here's a glimpse on a small part of our sweeeeeeeeet work :)


You can see them in the Key Accounts all over Romania.

Pino & Bazoo - "spokepersons" for DE4KIDS

Meet Pino & Bazoo ... and their creator Vlad Paslaru.
Pino & Bazoo were born in March 2010 after a serious workout, hard brainiacs' fights inside the rainbow offices. In the end everybody was safe, including our 2 new friends who got more attitudes about their life in DentEstet for kids & teens.
In case you want to peek an eye on their private life, see all the gossip inside and what they've achieved from March till now enter
Dentestet's website
(design by rainbow, programming by WSI).

For Pino&Bazoo fanclub here's a direct link to download wallpapers and calendar:
Fun & Games
This month:
Enjoy !

July was a Mewi Month

This summer was veeery Hot-Hot-Hot. It was that hot that nobody wrote on the blog anymore.

So here we go with a recap: July was a MEWI Month for all the colorful team.
Here's a glimpse of TA-DAAAA:

3 events in the field
3 days
3 different locations: Arad, Vrancea, Arges
over 700 participants
lovely meetings with the Romanian farmers
challenging demos with Mewi machines proving that there's a solution for every type of field and every need.
yummy-yum food
refreshing drinks
... see the movie for more :)

MEGA Guarantees

We've recently designed and implemented a new campaign for MEGA IMAGE, that promotes the 3 guarantees that the supermarket network offers to its clients:

1. Small prices all the time
2. Fresh and safe products
3. Fast shopping experience

The campaign started in the newest supermarket - Mega Image Crangasi, which opened its doors on May 26th. Located in Calea Crangasi, nr 29, sector 6, this new Mega has 900 square meters, on 2 floors and thousands of products. Thus, Mega Image continues to have the largest network of supermarkets in Bucharest (45 Mega Image + 3 Red Market).

Keep shopping in Mega Image and you'll see our campaign evolving :)

Hurray! Long Live the Manoush Pink Jungle

Great news boys & girls!!!!
:) Manoush won this week - in a competition organized by Baneasa Shopping City - the 2nd place for its window graphics (that we proudly worked on).
Youppy yeeeeey! :) Hurray!! :)

For the girls only, don't miss this summer collection - it's absolutely Fabulous and Yummyyyyy :))

NEW ! www.fundatiatimacagro.ro

Timac Agro Foundation is one of the few projects that try to sustain and improve the Romanian agriculture.
How do they do it?
Through 3 ideas that turned into sustainable projects:
1. AgroInnovation - offering access to valuable information from Roullier Group's know-how center and experience.
2. AgroLider [Leader] - a magazine where all those who work/love/study agriculture business are invited to publish their articles/thoughts
3. AgriChallenge - a competition that will become really important for Agricultural Universities in the years to come.
What we loved about this foundation are the open-heart-people that are committed to do something to change things in a positive way, focused on the improvement of the agricultural business in Romania.
We wish them good luck and we'll help them gladly to promote all their future ideas & projects.
Good luck! ... there's more to come ...
:)
Check out our latest project online Fundatia Timac AGRO

Barbierealaaa de primavara! – Spring Shaving Action by Wilkinson Sword

Hip Hip Hurray it’s Spring ! … and right before Easter we’ve launched a Spring Shaving Campaign in Regie Campus Bucharest ;-). The Rainbow Sampling Girls have been a real joy for all the students during 10 days as everybody received Wilkinson Sword Extra3 razors for FREEEEEEE !

Here’s what happened:

In order to check the real impact of WS Extra3 products on our young enthusiastic students, we are now in the middle of a research program whose results we hope to see at the beginning of May. So, stay tuned, if we’re aloud to make them public (eye-blink --- ;-) ;-)... blink)

In the meantime, do not forget that the Latest Greatest Extraordinary and MUST-HAVE razor of the season is Wilkinson Sword Quattro Titanium Precision Freestyle. All the Rainbow Guys use it and wouldn’t change it for aaa... nothing in the world!

New ID for Fondul Roman de Contragarantare

Here is the latest ID developed by colorful creative minds for Fondul Roman de Contragarantare - specialized financial institution born in 2009.

We hope that the new logo and materials that we've designed & produced will help FRC in achieving all its goals in the near future.
Cheers! $$$ :-)

Rainbow = Platinum Partner for Sodexo

We're not Silver, not Gold but Platinum Partner - Hip Hip Hurray! :-)

When we've first started offering this kind of support for marketing programs to our clients we didn't think it can become so "fashionable" as to grow at this extent.
THANK YOU! ... to all our Colorful Clients. From now on, we'll start offering platinum services for you!

Extra Refreshing Climbing with Wilkinson Sword Extra3

Winter. Bucegi mountains. Busteni. February 4th-7th. Ice Climbing World Cup. Challenge. Fun. Competition. Cold, very cold (-10C). Men category. Hot chocolate. Prizes. Overnight snow storm. Wilkinson Sword. Sponsor. Extra3 sampling. 10,000 Happy Faces. Prompt positive feedback after use. 3 blades on pivoting head. 1 reason to buy it. Mission accomplished!



We've seen strong performances from Korean climbers Shin Woon Seon and Hee Yong Park, who won the final Lead competitions in the women's and men's events respectively. Shubina and Gulyaev came first in Speed, proving they are well deserving of the 2010 crown in this category.
For full results please follow this link.

AgroLider - a new magazine for Leaders in Agriculture

Last Friday we took from the print the 1st issue of the new magazine dedicated to agriculture business – AgroLider. As its editor Adrian Dragan says “The magazine’s objective is to inform about the most efficient ways of obtaining optimum results from a harvest… In this respect, we are connected to a network of research institutes, agriculture specialists and farmers from Romania and abroad.”

If interested in this business, don’t miss this issue’s articles on: “Agriculture is the safest business”, “Sulfammo: fertilizing the future”, “Risks and technological recommendations for rape”.

Good luck to the editorial team from Timac Agro Foundation!

We’ll keep you posted on next issues, as we are designing and producing the magazine! :-))