Rainbow's Christmas Carol

Turn up your volume and view in full screen. Enjoy!

Red Market launching in Romania!

Dec 10th was a great day: we launched for Mega Image a new concept of supermarket - Red Market
How is this different from Mega Image? Simple: low prices, easy-to-shop and fast process. It’s not a fast food but a fast supermarket :-) and it’s a reeeeeeeeed market :-)



For those who live in Southern Bucharest, go check it – it’s in Green City residence :-)... For the others, don't forget: there is always a Mega Image supermarket nearby :-)

Med Truck Int. - movie presention

Moving cargo internationally is not for amateurs!...We've learnt this while working on a movie presentation for Med Truck International.
Even though the industry of forwarding services was totally a stranger to the creative team, we’ve managed to understand it and take the most of it.

Here is the movie:



Good luck Med Truck Team! Keep up your enthusiasm and be as fantastic as you are now ;-)

Bacardi - don't drink & drive.... with a twist

We all know that driving doesn't mix well with alcohol..... How else would you say it?

Lonely, lonely Logos (Part 2)

Ziua Campului 2009 … at the end …

Rainy, cold, dark-grey days have arrived at the right moment for us: we have finalized “Ziua Campului” events. The last one took place at Jimbolia / Timis and it was just as interesting and interactive as the other one.
The meeting with the passionate farmers really gave us hope that things will be better in the future if Romanians start focusing on agriculture. We are so lucky to have so much land in this country, unfortunately it is not labored yet. But the important thing is that some Romanians woke up and saw the potential. Good luck guys! We’ll gladly support you!
As for the event, the movie speaks for itself:



Thank you Limagrain for the great opportunity to have fun while working :)… We look forward to 2010!

Lonely, lonely Logos (Part 1)

Logos I've made over the years that have been rejected by the client, refused in pitches, hated by marketers, beaten by fate. They are lonely but NOT forgotten!!! :))

A brand we fell in love with...and still love :-)... Manoush

I don't know how many of you love fashion, or not ;-), but we never thought a fashion brand can make us feel the way we do. Manoush world is fantastic, joyful, full of life and happiness. Every time we start a project with Manoush, the day becomes serene, birds start singing, the air is flowing smoothly with shades of perfume...
We are more than happy to enter the pink, cute world of Manoush... Here are some of the ads and newsletters that we've worked on in the past few months... ;-)

First event for Maiz'Europ'

The first event made in Romania by the European Association of Maize Producers (Maiz'Europ') was organized by Rainbow on September 25th and what a cheerful event it was... speeches, good food, and great crops for everyone. The highlight of the day was the field presentation of the newest 24 hybrids of corn. Here are some images from the event:

Ahhhh... Yes.... Budgeting.....

Logo from Dream Awards

We are sorry for the long pause but we where on a looong holliday. We are back now and ready for action.
Soon we will make an update with our recent work. :) Stay tuned!

Logo from Dreams Awards

is a simple site that gives credit to great logo's. Worth having a look.

New Mentos product

Mentos has lunched a new product. The Rainbow Mentos! We welcome the sweets unto the Romanian market and we wish them good luck!

Ziua Campului LG

Braila, 21 aug 2009 - A perfect day for LG Harvest Day with over 150 farmers from the region [S-E Romania] invited to see the great crops of corn and sunflower from the seeds of Limagrain Romania. Sunny, not too windy, a lot of joy, yammy food, cold drinks, very good presentations on field, interactive paintball shooting contest, tough bull on the rodeo contest defeated by a farmer that wouldn't get enough ;-))), consistent prizes for the winners, new business connections, nice music, new friends ...

... a true colorful day for the rainbow team ;-) and a successful one for Limagrain Romania (as they said) ;-)

Hopefully the weather will be nice with us and we'll celebrate the harvests from the other regions.
:-) (-:

ACER Mix of Business & Adrenaline

August 11th was a very fun day! Plenty of work mixed with a lot more fun and adrenaline @ Acer Karting Cup.

Business talks, vruuuum vruuum, negotiations, drinks (non-alcoholic ‘cause some were driving), karting semi-finals, nice food sprinkled with nice conversations, karting finals, and the winner is: ……… everybody [for having fun at work].
I’m sure Acer Sales are now in high speed after so much adrenaline!
Go! Go! Go! Aceeeerrrrrr! :-)

Old Friend + Rainbow = New ID Happy Friend

Sebi is one of the best photographers in Romania and of course I am saying this because he is our very good friend! :-) Passionate, God-gifted, talented-eye, calm, optimistic, workaholic and without ID but with an old website. This was Sebi of 2009.

A little Rainbow touch, and Sebi is now passionate, God-gifted, talented-eye, calm, optimistic, workaholic + new ID [where by the way I am proud to be the writer ;-), but Vlad came with the final red touch] & new website: http://www.sebastianenache.com/

Colorful advice: Spend your time surfing it and meet the passion for photography!

new Client ID, designed by Rainbow

Problem: Savin Alina Corina (law firm) needed an identity
Solution: Rainbow created one ;-) [ta daa] : simple, elegant, trustful.
This is the type of project where the creatives meet the production team and convert simple materials into special and memorable ones (you can't really see it in the photo, but when you touch the logo your fingertips feel it... yuuuu....)
;-) Good luck Alina! ;-)

Nissan's Ceiling Convertible

Clever work from TBWA Dusseldorf by director Michael Manke.

Danube Delta is Outstanding! (chapter 2)

Danube Delta is outstanding! (chapter 1)

The Secret of Living Young

Wise Words from Rainbow's MP

This Sunday, Raluca (managing partner) had a revelation while sharing experience with our dearest zen-friend Ioana:

Ioana: "What is the difference between the Romanian advertising market and the British one?"

Raluca: "My Dear, it is the same difference between a Jungle and a Zoo ..."

;-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-);-)

Good point Ralu'!

Happy Birthday Vlad!

When the Creative Director turns 30, it's Delta Danube time.
We had the best days of this summer in the very special Sfantu Gheorghe resort.
Don't miss it!
We'll be back with more photos of the Delta soon!
Happy Birthday Vlad!
Looking forward to Raluca's 30s ;-)

Hidroelectrica's movie

Last week we where at Drobeta Turnu Severin shooting a presentation movie for Hidroelectrica with our good friends from Power Media. 35% of all the Romanian energy comes from Portile de Fier I si II and it's clean and green. One impressive water turbine generates power for about 4 to 5 major cities.
We will post the movie as soon as it's ready, till then enjoy some pictures form the trip.

Rainbow over the Rainbow office

After yesterday storm, the Rainbow appeared. If you feel that dark clouds are upon you, feel free to visit us for coffee and a good time.

Social Marketing Playbook - by 360i

Interesting stuff to read if interested in this subject - http://blog.360i.com/

To help guide marketers during this exciting time of transition, we’ve
published the Social
Marketing Playbook. Our comprehensive strategic report aims to help
marketers evaluate the opportunities available, determine which ones are best
for their brands and develop a strategy following best practices for achieving
success in social media.

"Variable Pricing Is Ultimate Brand-Destruction Machine" by Al Ries

I constantly read Al Ries notes on AdAge.com and this time I just felt that some of his sayings should be on our blog for inspiring you [our colorful readers:-)].

Ad business is continuously changing, but with this credit crunch it is changing faster and not necessarily in a positive way.

We all talk about pricing these days. The first thing I hear my friends asking about is price. How much does it cost? (no matter the subject, be it an icecream or a holiday)... I used to be a brand-lover and thus brand buyer; truly believed that price is not everything when deciding ... but nowadays, when everybody around me asks the same question, I find myself asking this in situations where I wouldn't have had in the past.


This is why I loved Al Ries writing and I advise you to take a few minutes and read.


"...in today's world, ideas and concepts don't seem to matter. What matters is "execution". If you can execute well, goes the thinking, you are going to win. Which in itself is true. What is not true is that execution is unrelated to the power of the ideas and concepts driving the business.
Variable pricing is one of those ideas. No matter how well you execute a variable-pricing strategy, you wind up undermining the brand... Yesterday's brand-loyal customer is today's price-comparison shopper..."


"High prices alone are not the problem. Often you need a high price to define your brand. Without its high prices, Rolex would be just another watch brand. And Porsche would be just another sports car brand."


Enjoy the full article on http://adage.com/columns/article?article_id=137108

Gillette tips for Men (most recent viral video)

It's amazing how old tabus became advertising hooks for viral marketing.

Last Day Dream

Acclaimed director Chris Milk recently released a short film entitled Last Day Dream as part of the 42-Second Dream Film Festival in Beijing, China. Its a touching film for having such a short duration.
Chris Milk is known for directing music videos for Kanye West, U2, Green Day, and more. His portfolio can be found at chrismilk.com.

Mini = Minimalism

Brilliant Mini campaign, simple, strong, creative.

We salute you Rainbow Cake

Delicious cake for turning grey days into sunny ones. Learn how to make one of the most colorfull cakes around... mmmm...... miam, miam. Just folow the link for the recepie

http://www.omnomicon.com/rainbowcake

Yet another FREE Rainbow wallpaper

By now you know what to do: click on the picture with the right resolution for download. If you want to get the wallpaper on a bigger or smaller size please write a comment or e-mail us @ office@rainbowidea.eu Enjoy

1280x1024 - 4:3
1600x1200 - 4:3

1680x1050 - for widescreen

Our new address map - Harta noii noastre adrese

We have moved to a bigger, better and more colorful location only 150m away from the old one. Click on the map to see where. We will post some pictures as soon as we are settled.

Ne-am mutat intr-un loc mai mare, mai bun si mai colorat, la doar 150m de vechea locatie. Pentru a vedea harta va rugam sa faceti click pe poza. Vom posta fotografii de indata ce terminam de despachetat si aranjat.